Purposeful in Pink & Pondering Mary Kay Cosmetics as a Product

Purposeful in Pink & Pondering Mary Kay Cosmetics as a Product

Day 154 of the Pink Collar Savvy & Chic on Purpose Project started early with a meeting to explore an idea I’ve toyed with on and off for a while. As a girly girl who loves pink and makeup, I’ve always been drawn to Mary Kay Cosmetics. That being the case, when I met a Mary Kay Sales Director at my Evolve networking event, I voiced my interest in learning more about how Mary Kay might work for my image coaching and we scheduled to meet this morning. I decided to be purposeful in pink to honor one of America’s greatest entrepreneurs and I’ve been pondering whether to offer Mary Kay Cosmetics as a Pink Collar Savvy & Chic product ever since.

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Pink Collar Coach, purposeful in pink. Calvin Klein fuchsia shirt dress, bone pumps and pink bag.

In graduate school, I researched Mary Kay Ash as part of my capstone project. My final paper was entitled: “Pink Collar Strategy to Shatter the Glass Ceiling: Entrepreneurialism as a Sledgehammer”. Mary Kay left the male dominated corporate world and founded the company as a way to help other women be successful. Its principles are God first, family second and career third. This so aligns with my values and the image coaching facet of my business. And the freedom and flexibility the company offers fit into my dream “portfolio career” where I’m doing all the things I love on my terms vs. working for others. While all of this is good for me, I believe it could be great for the women I coach, personally and professionally.

Thus far, when I’ve done image coaching sessions, I’ve taken clients to Sephora (and Target in a pinch because the request was added on to go with an out of town client’s new wardrobe!). It seems to make sense that I’d carry products so the image coaching sessions can take place in my home/office, the client’s home, or at the Mary Kay Studio here in town (I didn’t know that existed until today!). That would provide more opportunity for proper makeup application so the look can be replicated at home. And I’m hopeful that doing the demonstrations and providing the products in a more relaxed setting will put clients more at ease.

Really, I’m trying to be purposeful about what I now call, “The Swan Experience”. For those who request a stand alone cosmetics makeover or one to complement the wardrobe makeover, the transformation would simply include cosmetics I carry rather than clients purchasing products from a retailer and paying the marked up prices to cover their overhead expenses. In addition, I’d be able to offer complimentary products and services. It seems like a win win! And, surprisingly, my hubby volunteered that he’s on board should I decide to move forward.

As a Pink Collar Savvy & Chic on Purpose Chick who is building her business to serve you,   I’d love your input. I’m not asking if you think I should “sell” Mary Kay. My question is more if if you were interested in an image coaching session, would you enjoy having the products on hand to try in a comfortable, private setting? I’m trying to be purposeful and provide your preferences, so I appreciate you helping me ponder whether to offer Mary Kay Cosmetics as a Pink Collar Savvy & Chic product. Thank you!

P.S. If you weigh in and I move forward, there may be some giveaways!

Be savvy & chic,

~Pink Collar Coach

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